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Pre-Loved Podcast with Emily Stochl

Jul 13, 2020

S4 Ep18 LIISA JOKINEN: Finnish-born street style photographer  - on street style from Helsinki to NYC, co-founding the Gem vintage search app, vintage at fashion markets and more. 

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Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with. Find the show on Twitter at @PreLovedPod and follow @brumeanddaisy and  #PreLovedPod for updates on future episodes.

This episode of Pre-Loved Podcast is sponsored by Depop. Depop Depop is a fashion marketplace with over 18 million users (including me, and many of you) in 147 countries who are all about rare, reworked, vintage, thrifted, secondhand, and sustainable fashion.  If you’re looking for a way to update your wardrobe that’s better for your wallet and the planet, download Depop, or head over to to shop and discover unique fashion from all over the world. 

Pre-Loved Podcast: Liisa Jokinen

Let’s talk about today’s guest -- today we’re speaking with Liisa Jokinen. Liisa is a 45 years old Finnish-born entrepreneur based in NYC. She’s the  co-founder of Gem vintage search app and also works as a street style photographer running NYC Looks, and working for The Cut during the NYFWs. Liisa started street style photography in 2005 with Hel Looks -- Helsinki Looks -- which was one of the first independent street style blogs in the world, and now again it is one of the few left! I launched NYC Looks three years ago when we moved to NYC.

We talk about Liisa’s journey with vintage style, street style photography, street style inspiration from Finland to NYC, and her favorite vintage fashion markets. All this and more on this new episode. Let’s dive in! 

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Pre-Loved Podcast is created by Emily Stochl of Brume & Daisy. Follow me on Instagram, Twitter, and Brume & Daisy blog.