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Pre-Loved Podcast with Emily Stochl

May 24, 2021

S5 Ep17 PEARL of AIMA VINTAGE: Mumbai, India based vintage seller - on the secondhand culture in India, her Instagram-based resale shop, street markets, and sourcing strategies.


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Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with. Find the show at @emilymstochl on Instagram and @PreLovedPod on Twitter.

Pre-Loved Podcast: Pearl of AIMA Vintage

Today we’re Pearl of Aima Vintage, a vintage store based in Mumbai, India. Pearl started AIMA as an Instagram shop in June 2019.

On this episode we talk about Pearl’s upbringing with secondhand, the secondhand and vintage culture in India and how it has recently shifted, we talk about running an Instagram shop on the side of a full-time job -- Pearl shoots, styles, models, conceptualises, package orders and everything in between by herself,  while working full time as a social media manger and graphic designer!  And, of course, we hear really great style stories. I’m excited to bring you this episode today, so let’s dive right in!

Today’s episode is sponsored by ShopConsciously. Support their artisan entrepreneurs on

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Pre-Loved Podcast is created by Emily Stochl. Follow me on Instagram, Twitter, and the Brume & Daisy blog.