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Pre-Loved Podcast with Emily Stochl

Jun 14, 2021

S5 Ep20 DANI of PICNICWEAR: an upcycled fashion brand - on the jump from designing for large retailers to entrepreneurship, and the slow fashion maker space creating future vintage.


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Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with. Find the show at @emilymstochl on Instagram and @PreLovedPod on Twitter.

Pre-Loved Podcast: Dani of Picnicwear

Today we’re speaking with Dani of Picnicwear! Picnicwear is an upcycled fashion brand  that lives by the motto “future vintage over future garbage!”

On this episode we talk about Dani’s lifelong love of vintage, designing for large retailers, and coming to the realization of the industry’s overproduction and disposability, which lead Dani to pursue her own fashion adventure in Picnicwear. If you’re a small business owner or an upcycler, you’ve gotta listen to this one -- we talk so much, including deadstock, the slow fashion space, and making the jump to entrepreneurship. 

 I’m really excited for you to hear Dani’s story today, so let’s dive right in!

Today’s episode is sponsored by Gem app. Search all online vintage clothing at or in the App Store and Google Play.

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Pre-Loved Podcast is created by Emily Stochl. Follow me on Instagram, Twitter, and the Brume & Daisy blog.