Nov 8, 2021
S5 Ep37 ALICIA MINNAARD: co-founder of Fixing Fashion - on making repairing, upgrading and caring for your clothes the new fashion, and research into the secondhand fashion industry in the Netherlands and Accra, Ghana.
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Pre-Loved Podcast: Alicia Minnaard of Fixing Fashion
Today I’m speaking with Alicia Minnaard, a Dutch fashion/textile designer, researcher and co-founder of Fixing Fashion, currently based in Eindhoven, The Netherlands.
With a positive and problem-solving outlook, Alicia works exclusively with materials that are often considered waste. Fixing Fashion provides tutorials on how to repair and upgrade clothes, helps people proudly design and wear Fixed Fashion, creating a global community, and reduces the amount of waste produced by fashion. It’s a project within the One Army collective -- a collective that aims to solve global problems, like plastic pollution, clothing and fashion waste, and many more.
In the early days of the project, Alicia and team went on a research trip to visit Kantamanto Market in Accra, Ghana, and learn from the models of sustainability found in the secondhand market there. In our conversation she emphasized to me the privilege that comes from being able to travel to research models of sustainability in this way, and that she doesn’t take for granted or romanticize the upcycling work being done -- by necessity -- in Kantamanto. She acknowledges that upcycling will not solve all of fashion’s waste problems, without degrowth at the forefront.
We did into all of this and more in today’s show -- so let’s get into it!
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