S9 Ep5 ERIKA VEURINK: writer of Long Live and founder of EV Salon - on writing about secondhand fashion, and sourcing inspiration from 90s J.Crew catalogs to Nora Ephron movies.

Feb 24, 2025

On today’s show, we’re chatting with Erika Veurink, a writer, the founder of EV Salon, and a brand consultant who lives in Brooklyn by way of Iowa. You may know Erika from her Substack, Long Live, where she writes about clothes – mostly pre-loved – and shares secondhand shopping recommendations. 

We chat about fashion writing, Nora Ephron movies as muse, and why all the best thrift shopping is here in Iowa. I think you’re really gonna love it –  so let’s dive right in! 

DISCUSSED IN THE EPISODE:

• [5:03] Erika’s career journey as fashion writer, and how it led her to Long Live.
• [9:26] 90s J.Crew catalogs as fashion inspiration.
• [12:13] What Erika has learned from 3 years on Substack, writing about personal style.
• [17:38] Erika loves an online secondhand shop
• [26:16] A Vera Bradley revival?
• [36:50] Erika is the founder of EV Salon, a community that brings like-minded communities together for in-person connection.

EPISODE MENTIONS: 

• @erikaveurink
• Long Live on Substack
• Erika’s letter on JCREW catalogs
• Nora Ephron movies as a source of fashion inspiration
• Erika’s letter about why buying more won’t help
• Thanks, It’s From eBay
• WORN in Des Moines
• BODE
• Sarah Spellings
• Sarah’s piece on brown diamonds
• Tariro Makoni of Trademarked
• Mandy Lee (Old Loser in Brooklyn) - Cyclical on Substack

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• Lucille of Galipette Vintage
• KT 
• Lydia Welp
• Anastacia Banicke of Goods & Provisions
• Michael A.
• Megan Morris
• Jennifer